ement,Discounts,marketing channel strategy .
3.From what we discuss ,we can draw some conclusions.A:use the product promotion strategy. The promotion way multiplication forces the market marketing to change the promotion strategy. And, the advertisement, the cultural promotion, discounts the promotion.
B:uses the price marketing strategy. simultaneously still needs to involve factors and so on customer psychology, transport expense, discount, product mix.C:3 uses the product strategy.we can choose variety, brand,product quality ,and sale -off services
Second.The Swot analysis
advantages
Small volume, easy to carry, beautiful screen particularly suitable for1, Big screen mobile termination city manager the time vacancy, the user's needs are stimulated: The apple promotes when the iPad terminal in the market other terminal competition, the user has not had the demand to the big screen mobile termination but not to be able to obtain satisfies, the terminal promoted stimulated the user to the mobile termination use demand.
2, IPad has the massive characteristic application, has the special user experience: Before "the iPhone+App store cooperation pattern, the apple already accumulated the massive applications, the value chain's construction had been already maturer, moreover on iPad includes like characteristic applications and so on iBook, as soon as these reasons urged iPad to pass through promote already might realize the value for the user, met its need. Adds starting, detail and so on gravity induction designs is different with other terminals, these experienced specially constituted the core competitive advantage together.
disadvantages
1, the documents edition is not convenient. Although ipad has many documents edition software, but these can only make the most preliminary editional function, if mainly reads uses.
2nd, the video frequency function, does not support regarding rmvb, after installment decoding software, big resolution's AVI could not look. Moreover is because does not support flash, therefore superior cool, the potato, 56 and so on online video frequency could not look.
3rd, the biggest flaw does not have the camera lens. Will not have the lens, iPad to
miss many very good application software.
threat
1st, the Microsoft operating system plate computer price superiority is big, has the more manufacturer supports.
2nd, handset electron book function enhancement.
3rd, the"shanzhai" promotes price lowly, to choose many similar plate computers.
4th, pirates downloading or has the impact on BookStore, harms iPad and the magazine altogether wins the pattern.
opportunities
1, the great reserves is advantageous collects many issue of magazines.
2nd, provides the high quality platform for the magazine rich advertisement shape.
3rd, the big touchscreen operation is convenient, is suitable the crowd the both sides extends to the sc
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