天津大学硕士学位论文CD网上销售
系统:王培勋申请学位级别:硕士专业:
计算机应用技术指导教师:何丕廉20030601
中文摘要
随着市场
经济的发展,人们的消费观念在不断变化,商家的营销策略也应随之改变,使得产品的销售方式变得多样化。而网上销售作为一种新的商品营销手段,也越来越被消费者所认同。本文阐述的是基于J2EE系统构建CRM(customerrelationshipmanagement)商业咧站的
设计和开发过程。本文首先阐述了cD网上销售系统的设计理念,并说明系统中应用的Tomcat、Jsp、SQL等各项技术。最后,给出了CD网上销售系统的设计
方案,说明系统如何实现用户信息的收集管理,用户在线购买,在线试听等功能,介绍了本系统具体的功能设计及实现。
关键词:j2EE,CRM,JsP
ABSTRACT
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