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关键词:广告设计; Maya; Adobe After Effects
Abstract
With the arrival of the era of visual culture, a lot of advertising images emerges to adapt to market requirement. In the process of development and with the help of science and technology and social landscapes, advertising images makes continuous improvement in self-expression in intensity, strength and breadth. Meanwhile, advertising images, combined with various culture and other factors, start to form print ads that possess certain consumption guiding effect, in which the figure images occupy half the quantity in modern advertising works. Demonstrated via figures, various products can stimulate people's material desires and sensory satisfaction, thus bring about their consumption behavior.
Maya is the world's most outstanding three-dimensional animation production software is one of the very high point and complex three-dimensional computer animation software, which is the Alias | Wavefront Inc. was launched in 1998, three-dimensional production software. Is widely used in film, television, advertising, computer games and television games, digital effects creation. Oscar Award-winning contributions to science and technology. October 4, 2005, the production of 3D Studio Max Autodesk (Autodesk) software company announced the formal acquisition of production Maya's Alias. So now is the Autodesk Maya software products. Its application areas include four aspects; one plane graph visualization, it is a large graphic design products to enhance the visual effect, the power of the application of open graphic designer perspective, two,
website resources development, three movie stunt (Spider Man,Matrix, Lord of the Rings), 4, game design elements: MAYA animation software in the film industry have a broad application.
Key
words: ad designing; Maya; Adobe After Effects
目录
第1章 前言 1
1.1影视广告介绍 1
1.2Maya历史简介 1