络购物,大到国际企业利用网络进行自己商品的营销,各种各样的网络交易模式也不断呈现出来,而网络拍卖则凭借其门槛低、成本低廉和方式灵活等特点,越来越被广大网民所接受。
“拍趣网”构建了一种新型的拍卖营销模式,充分利用拍卖网的优点以达到网站盈利的同时满足客户利益最大化的要求。
本文所构建的拍卖系统,不同于当前网络拍卖的以 C2C 为主流的拍卖模式,而提出了一种 B2C 新型的营销模式,以网站自身企业为主导进行物品拍卖,面向广大潜在的个体买家和企业买家,抓住电子商务“6C”战略中最重要的客户满足度战略,充分利用市场竞争从而实现网站的盈利和网站客户的利益最大化。
本文着重论述了整个网站的模块设计、数据流程和功能实现等。
其所包含的功能有用户的注册、登陆、对向往的商品搜索、网上进行拍卖竞价、查看自己的历史竞拍、管理员对后台数据库管理以及对用户信息的管理等功能。
整个网站主要运用 JAVA、JavaScript、JSP 和 javabean 等关键技术以及 sqlserver2005 管理整个后台数据信息,从而实现整个拍卖系统的流程。
关键词:网络拍卖;网站盈利;B2C;客户满足度;JSP 1 计算机与信息学院 本科毕业设计(论文) The Design and Implementation of “PAIQU NET” ABSTRACTWith the Internet in the context of the global development and application e-commercehas gradually penetration to peoples life and work various business expansion on theweb in continuously push e-commerce this emerging field prosperity and prosperity.Small to personal online shopping opening and network from international enterpriseuse a network to undertake their commodity marketing various network trade patternalso unceasingly appear and network auction is with its low threshold low cost andflexibly and so on had being accepted by more and more Internet users.quotPAIQU NETquot is a new kind of auction sale mode make full use of the advantages ofan auction to achieve website profit at the same time satisfy the customer benefitmaximization demands. This article constructed auction system different from thecurrent network auction in the auction for the mainstream C2C mode and put forward akind of B2C new marketing mode dominated by website own enterprise auction itemsfacing the potential individual buyers and enterprise buyers seize the e-commerce quot6Cquotstrategy in the most important customer satisfaction strategy make full use of marketcompetition so as to receive the profit and satisfy the customer benefit maximizationdemands.This article focuses on the whole website module design data flow and functions etc. Itcontains functions have users to register login commodity search the Internet auctionbidding view their history of backend database management and administrator for userinformation management and other functions. The web site mainly use technologiessuch as Java JavaScript JSP and javabean sqlserver2005 database to manage thebackend data and information realize the sites bidding process.Key words: online auction Website profit B2C Customer satisfaction JSP 2 计算机与信息学院 本科毕业设计(论文) 第1章 综 述 随着 Internet 技术的不断发展和人们购物意识的不断发生改变,网上购物已经成为一种当今社会比较潮流的购物方式,正逐渐被越来越多的人们所接受和认可。
网络拍卖作为一种新型的网络交易形式给人们的购物带来另一种全新的体验。
人们可以通过网站发出自己想拍卖的物品的信息,也可以通过竞价购买自己想要的物品。
网上拍卖不仅具有一般购物网站的成本低廉,方式灵活,运行快捷等的特点,更具有自由竞争、公平合理和享受出价乐趣的特性。
如现在网上流行的拍拍网