系统战略分析战略分析论文谷歌Android系统战略分析论文
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目录
1绪论...............................................................................................................................................11.1背景....................................................................................................................................11.2目的和意义........................................................................................................................11.3简介....................................................................................................................................12外部环境分析................................................................................................................................22.1PEST分析............................................................................................................................22.1.1政治法律环境(PoliticalFactors)..............................................................22.1.2
经济环境(EconomicFactors)........................................................................22.1.3社会文化环境(SocioculturalFactors)......................................................32.1.4技术环境(TechnologicalFactors)..............................................................32.2五力模型分析....................................................................................................................42.2.1供应商....................................................................................................................52.2.2购买者....................................................................................................................52.2.3潜在进入者............................................................................................................52.2.4替代品....................................................................................................................62.2.5行业竞争对手........................................................................................................62.3外部综合分析....................................................................................................................73内部环境分析................................................................................................................................73.1资源与能力........................................................................................................................73.2价值链................................................................................................................................83.3内部综合分析..................................................................................................................104综合分析.................................................................................