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河南工业大学
Bachelor of Management
Assignment Cover
工商管理学士学位课程
作业封面
MODULE CODE AND NAME
科目代码及名称
Module Code 科目代码: ______B8________
Module Name科目名称: ____市场营销__
Lecturer 讲师: ______夏冰________
Section Code专业班级: _____会计0905____
Student ID 学生证号码: 200948990504______
Student Name学生: ____白皓元________
Announcement: I declare that this assignment is ENTIRELY my independent work except where referenced. I have marked any Reference sources and am aware of programme regulations concerning plagiarism and referencing.
声明:除了标明出处的引用资料之外,此
作业是我独立调查完成的。文内所有引用的资料已经详细标明出处,并且我了解
课程中有关抄袭及引用方面的规定。
Signature 签名:
Lecturer Comments 讲师评语
Score 分数: Receive Date Year/Month/Day 收到日期:
Marketing analysis of ipad
FIRST . Abstact
As we all know, ipad has been put into the market ,why ipad has been such a big success?there are some advantages of ipad:mall volume, easy to carry, beautiful screen particularly suitable for1, Big screen mobile termination city manager the time vacancy,the apple already accumulated the massive applications, the value chain's construction had been already maturer.Apple brands accumulated the very strong brand rallying point, the entertainment have located are clear: The apple enormous influence and the mature channel, the terminal can the fast promotion.
1. In order to explain the ipad clearly we arrange some charts and explanations.some theories come from our books.some are cited from our references.the outline of the paragraph can be introduced by following items:first one is the situation. First little part is swot analysis .the next is the competitors analysis .in this part ,some factors should be given attention.Although the market varies to the apple this section of plate computer's praise or blame, but does not affect the apple bean or sweet potato starch noodles, as well as domestic village in a mountainous area manufacturer to its enthusiasm. I also use four matches in order to clarify the advantages and disadvantages of ipad.the next part is customer analysis .in this part ,two key factors are :the overwhelming majority populace favor in purchase the new plate computer iPad substitution purchase surfer book; the low in price the notebook is further invading accesses the net this sales market. demonstrated
2. The next parts are marketing strategy and marketing mix.in these parts I want to explain pricing ,placing and promotion.after we complete the marketing segmentation ,we know that the customers are different. The object apple can focus on is the youth.they are fashion and are keen for electronic products. We can take some methods into consideration.Advertis
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